After watching sales falling off for three straight months at Kentucky Fried Chicken, the Colonel calls up the Pope and asks for a favor.The Pope says, "What can I do?"The Colonel says, "I need you to change the daily prayer from, 'Give us this day our daily bread' to 'Give us this day our daily chicken'. If you do it, I'll donate 10 Million Dollars to the Vatican."The Pope replies, "I am sorry. That is the Lord's prayer and I can not change the words." So the Colonel hangs up.
After another month of dismal sales, the Colonel panics, and calls again. "Listen your Excellency. I really need your help. I'll donate $50 million dollars if you change the words of the daily prayer from 'Give us this day our daily bread' to 'Give us this day our daily chicken.'"And the Pope responds, "It is very tempting, Colonel Sanders. The church could do a lot of good with that much money. It would help us to support many charities. But, again, I must decline. It is the Lord's prayer, and I can't change the words."
So the Colonel gives up again. After two more months of terrible sales. The Colonel gets desperate. "This is my final offer, your Excellency. If you change the words of the daily prayer from, 'Give us this day our daily bread' to 'Give us this day our daily chicken' I will donate $100 million to the Vatican."The Pope replies, "Let me get back to you."
So the next day, the Pope calls together all of his bishops and he says, "I have some good news and I have some bad news. The good news is that KFC is going to donate $100 million to the Vatican."The bishops rejoice at the news. Then one asks about the bad news. The Pope replies, "The bad news is that we lost the Wonder Bread account."
An advertising team is working very late at night on a project due the next morning. Suddenly, a Genie appears before them and offers to each of them one wish.
The copywriter says: "I've always dreamed of writing the great American novel and having my work studied in schools across the land. I'd like to go to a tropical island where I can concentrate and write my masterpiece."The Genie says, "No problem!" and poof! The copywriter is gone.
The art director says: "I want to create a painting so beautiful that it would hang in the Louvre Museum in Paris for all the world to admire. I want to go to the French countryside to work on my painting."The Genie says, "Your wish is granted!" and poof! The art director is gone.
The Genie then turns to the account executive and says, "And what is your wish?"The account executive says, "I want those two assholes back here right now."
You go to a party and see a sexy girl across the room. You go up to her and say, "Hi, I'm fantastic in bed, what about it?"That's Direct Marketing.
You go to a party and see a sexy girl across the room. You approach her to get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed, what about it?"That's Telemarketing.
You go to a party and see a sexy girl across the room. Your friend goes to her and says, "Hi, my friend over there is fantastic in bed, what about it?"That's Advertising.
You go to a party and see a sexy girl across the room. You get up, straighten your clothes, approach her and pour her a drink. You open the door for her, pick up her bag after it drops, offer her a ride, and then say, "By the way, I'm fantastic in bed."That's Public Relations.
You go to a party and see a sexy girl across the room. She comes over and says, "Hi, I hear you're fantastic in bed, what about it?"That's the power of Branding!